Was The Ionic Breeze Air Purifier No More Than A Fabrication That Eventually Hung The Sharper Image?
Remember all those commercials about the Ionic Breeze air purifier? They also made appearances at Radio Shack and The Sharper Image stores. Then they were gone, along with The Sharper Image, for the most part. Researching the Ionic Breeze air purifier on the net will very quickly yield two facts: the original Ionic Breeze air purifier is nearly impossible to find, and there are a bunch of folks out there that feel The Sharper Image lied about it. Yet, if you look at the reviews from the people that actually bought one, you’ll see that they’re generally favorable. Let’s take a look at some of the claims that eventually killed the original Ionic Breeze air purifiers, and put them into perspective.
It’s Been Said That The Ionic Breeze Air Purifiers Is Not Effective
True, the Ionic Breeze is not as effective as a True HEPA purifier, but no one ever said it was. In fact, The Sharper Image never made direct comparisons with HEPA air purifiers except in terms of maintenance. Consumer Reports says that the Ionic Breeze silent air purifier only cleaned 30% of the pollution that passed through the machine. Consider that all of the air in the room will pass through the machine multiple times. If you clean 30% of something multiple times, you eventually end up close to, though not quite 100%. So, basically, an ionic air purifier is slower than a HEPA machine at the same job. It’s also cheaper to buy, run, and maintain, so it’s a trade-off. Also consider that these comparisons were made against True HEPA air purifiers, not HEPA-type machines. HEPA-type air purifiers don’t have any particular standard to adhere to, and True HEPA machines are extremely expensive.
The Ionic Breeze Actually Makes The Air Unhealthy
The idea is that the ionic air purifier produces a lot of ozone to clean the air of other pollutants. However, this isn’t true. When people say this about ionic air purifiers, they are confusing them with ozone generators, which actually do clean the air in a similar manner. Even Consumer Reports agrees that the Ionic Breeze air purifier has no problem meeting HEPA guidelines for ozone. It’s also worth noting that the Ionic Breeze air purifier actually passed all HEPA guidelines, with the notable exception of efficiency.
The Sharper Image Filed For Bankruptcy Because Ionic Breeze Air Purifiers Sucked
Yes, The Sharper Image did file in 2008, but lack of sales was not their downfall. The Sharper Image failed because they were a publicly traded company, and their stock prices dropped like so many rocks once their reputation had been so thoroughly tarnished. Although they had a ton of debt by the time they declared bankruptcy, they still had around $50 million in equity, not to include cash on hand. Unfortunately, however, their investors apparently didn’t look the whole picture.
Are New Ionic Air Purifiers Any Better?
New ionic air purifiers really aren’t all that much better than the original, but the concept was so simple and effective that it would be really hard to improve upon. The simple fact is that an ionic air purifier will safely, albeit slowly, clean the air just as well as anything else, and cost a lot less doing it. Although the Ionic Breeze itself is nearly impossible to find, the Ionic Pro air purifier, as well as some generics, are readily obtainable.
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